Intention & Insight
Intention & Insight
 
 

Hi. I’m Eleah

I merge technology with human experience through empathy-driven design and thoughtful innovation.

I’ve built a career at the intersection of design, technology, and human-centered innovation. As the founder of Intention & Insight Consulting, I’ve partnered with clients across industries—from architecture and e-commerce to executive coaching and nonprofits—creating impactful digital experiences that drive real-world results. My unique approach blends technical expertise, creative vision, and deep empathy for users and clients alike.

 
 

My Approach

Human-Centered, Data-Driven, and Future-Focused

My design philosophy merges human-centered design with data-driven decisions and future-focused problem-solving. I approach every project with curiosity, empathy, and a commitment to creating intuitive, scalable solutions that drive real-world impact.

Core Principles:

  1. Empathy First: Every project starts with understanding users’ needs through research, interviews, and observation. This builds the foundation for meaningful, human-centered design.

  2. Simplify the Complex: I thrive on turning complex systems into seamless, intuitive experiences. My goal is always clarity—delivering interfaces that feel effortless.

  3. Collaborative by Design: Design isn’t created in a vacuum. I work closely with developers, clients, and stakeholders to ensure that every product is both visually compelling and technically feasible.

  4. Iterate & Refine: I believe in constant improvement. Through testing, feedback, and iteration, I refine designs until they’re both functional and delightful.

  5. Impact-Driven Results: My process is anchored in measurable outcomes. I aim to create products that not only look great but also drive tangible results for businesses and users alike.

Joseph Logan Project

 
 

Rodwin Architecture Designs

Design System Methodology

Scalable, Consistent, and Future-Ready

A design system isn’t just about aesthetics—it’s about creating a unified language that ensures consistency, efficiency, and scalability. I create systems that adapt as products evolve, supporting both design and development teams with clear, reusable components.

My Design System Process:

  1. Audit & Research:

    • Conduct a design audit to identify inconsistencies in current products.

    • Gather insights through competitive analysis and user feedback.

  2. Define the Foundation:

    • Visual Language: Establish typography, color palette, icons, and brand visuals.

    • Core Components: Create buttons, forms, modals, and navigation elements that scale easily.

  3. Component Library & Documentation:

    • Build a living style guide for designers and developers.

    • Document best practices for UI patterns and accessibility.

  4. Implementation & Testing:

    • Collaborate with developers to implement the system.

    • Conduct usability tests to ensure components work seamlessly across devices and platforms.

  5. Iteration & Maintenance:

    • Continuously evolve the design system through product updates and team feedback.

 

Case Studies

Each of these projects reflects my approach to blending design, technology, and user-centered problem-solving. From crafting scalable design systems to building complex digital products, these case studies highlight how I transform challenges into intuitive, impactful experiences.

 
 
 
 
 

Testimonials

“I had the pleasure of working with Eleah designing a number of websites. She is reliable, consistently excellent and always thinking 5 moves ahead. She brings an incredible attention to detail, an end-in-mind solution solving approach and unmatched work ethic to every project she is part of. There is no doubt in my mind Eleah will be a star in whatever company she decides to work with. Whenever I have a question about front end or back end development Eleah is the first person I call.”
— Zan Bennet - Founder, Investor and Chief of Staff at Exactius
“Eleah is direct, highly driven, and has a natural entrepreneurial spirit that will not be denied. She creates a plan with an intended outcome, and ensures the outcome is met no matter the unknowns and barriers presented. Her communication skills, and ability to understand her clients needs streamlines processes, positively effecting timelines, and emphasizes her naturally intentional personality. In team format or solo, Eleah has always found a way to positively influence the end product and I continue to recommended her to all of my peers.”
— Keith Hodges - Director of operations at Cville Properties
“A true team player, Eleah has put in long hours assisting our department on many late night deadlines and long road trips to remote clients. She has brought incredible creativity and enthusiasm to our company events and is constantly bringing fresh ideas to our team. ”
— Lesley Coceres - Marketing Director at Drake Haglan
“Eleah helped us to develop our intranet website, developing layouts and investigating service providers. Eleah is willing to take on any new task we offer with a positive attitude. She brings a cool head and level of professionalism that is rarely found in recent college graduates.”
— Rebecca - Senior Engineer at Drake Haglan